Fitch & Leedes Limited Edition Tonics
"One sip away from a glint experience"
Banner_ Fitch & Leedes Tonic Flavor Advertisement
Based on the brand values, I propose the following strategy to have a limited-edition mixer for Fitch & Leedes to let your drink shine and traveling through taste to a location by only taking a sip of Fitch & Leedes. The story world is a world where Fitch & Leedes give you the opportunity to be somewhere you want to be but there is no need for traveling to the location. You can visit the location by only taking a sip of Fitch & Leedes and experience the location through taste. If someone drink the Pink-tonic, Fitch & Leedes want them to feel like they are in the Namaqua lands busy looking at the beautiful flowers around them. When
someone drinks the Blue-tonic, Fitch & Leedes wants them to feel like they are on the beach watching the sunset over Table Mountain. Fitch & Leedes will take you places if you buy their product and enter their story world. Every time you take a sip you will have a glint experience from your yard or living room. “One sip away from a glint experience” The Limited-edition Fitch & Leedes will redesign their products and each mixer will have a South African hotspot location on their design that will shine (with
thermochromic ink). Each taste will describe the feeling of the location you are visiting when drinking Fitch & Leedes flavored tonics If you make the city shine/glint with different drinks everybody will feel like they are in their own world, busy escaping from the real world we all live in. Everybody will find themselves and others exploring the world trough taste after covid-19 by drinking Fitch & Leedes and still staying in their homes.
someone drinks the Blue-tonic, Fitch & Leedes wants them to feel like they are on the beach watching the sunset over Table Mountain. Fitch & Leedes will take you places if you buy their product and enter their story world. Every time you take a sip you will have a glint experience from your yard or living room. “One sip away from a glint experience” The Limited-edition Fitch & Leedes will redesign their products and each mixer will have a South African hotspot location on their design that will shine (with
thermochromic ink). Each taste will describe the feeling of the location you are visiting when drinking Fitch & Leedes flavored tonics If you make the city shine/glint with different drinks everybody will feel like they are in their own world, busy escaping from the real world we all live in. Everybody will find themselves and others exploring the world trough taste after covid-19 by drinking Fitch & Leedes and still staying in their homes.
Tonic Flavours
These Tonic Flavored 3D mockups were designed using Adobe Dimension.
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These advertisements were produced with the use of a green screen and downloaded footage of different locations. Everything was produced, shoot and edited by Minke van Schoor. (This was my first time using green screen)
Programs used: Adobe Photoshop, Adobe After Effects, Adobe Premiere.
Cape Town _ Blue Tonic Fitch & Leedes Advertisement (example of advertisement)
Blyde River Canyon _ Bitter Lemon Tonic Fitch & Leedes Advertisement (example of advertisement)
Drakensberg _ Lemonade Tonic Fitch & Leedes Advertisement (example of advertisement)
Hermanus _ Grapefruit Tonic Fitch & Leedes Advertisement (example of advertisement)
Joburg _ Ginger Ale Tonic Fitch & Leedes Advertisement (example of advertisement)
Kruger Park _ Cranberry Tonic Fitch & Leedes Advertisement (example of advertisement)
Namaqualand _ Pink Tonic Fitch & Leedes Advertisement (example of advertisement)
Durban _ Indian Tonic Fitch & Leedes Advertisement (example of advertisement)
